Samsonite x Gazelle: Dual Branding Project

Samsonite x Gazelle: Dual Branding Project

For this school project, my classmate and I were randomly assigned to make a dual branding out of Samsonite and Gazelle. It wasn’t an easy challenge: we had to create a completely new product from scratch—something that didn’t exist yet. Our solution? A portable bike suitcase, merging functionality, travel, and cycling into a single innovative design.

The assignment also required us to treat the concept as if we were building a new company, ensuring the branding flowed seamlessly through all media outputs. The highlight of our project was the TV commercial.

Process

  • Research: Exploring both brands, their target audiences, and their visual styles. All put into one big document.

  • Moodboard: A visual foundation for the campaign’s style, colors, and materials.

  • Concept Sketch: Early product sketches to visualize our idea.

  • 3D Design: We created a 3D model in Blender, which became the centerpiece of the commercial.

  • Logo Sketching

    Logo Sketching

  • Product Cards

    Product Cards

  • 3D Design

    3D Design

  • Product Packaging

    Product Packaging

  • Concept Report

    Concept Report

  • Word Web

    Word Web

Media Outputs

We applied the branding consistently to:

  • TV Commercial

  • Print Advertisement

  • Logo Design

  • Mockups: Product tags and packaging boxes

  • Website Design

The Result

The TV commercial brought the product to life, showcasing how the portable bike suitcase could work in real life. Despite the difficulty of starting from nothing, we successfully developed a product concept and campaign that balanced the strengths of both brands.

This project was a true creative challenge that taught me how to combine branding, 3D design, and video production to tell a cohesive story.